In this week’s #MMSocialReport, Twitter has announced that it will extend its 140 character limit to 10,000, Periscope CEO Kayvon Beykpour gives insight about the direction the app will take in 2016 (and its influence on the presidential election this year), and how Instagram’s app suite will give businesses leverage to produce engaging content in 2016.
1. Longer Tweets Coming Soon? Twitter Looking ‘Beyond 140’
by @adhutchinson via @socialmedia2day
Social Media Today investigates the limits and stylistic issues this type of change might look like on your Twitter feed. Although at first it may seem that scrolling through your feed may fundamentally change, Twitter has decided it will not alter the appearance of how tweets are presented. Instead, they plan to incorporate a “show more” link at the end of the first 140 characters, thus giving the reader an opportunity to read more.
2. Developing a Virtual Conference Using Periscope
by @GeniaStevens via @socialmedia2day
It comes as no surprise Periscope was voted the top iPhone App of 2015 – the live-streaming app has taken the social media world to a new level. @BizTechWomen decided to create the first-ever virtual conference on Periscope back in 2015, where they experimented with features the app had to offer.
Interested in utilizing Periscope for your next event? @GeniaStevens has created a guide to all the successes and failures she experienced while using this platform – one she believes is worth repeating.
3. Twitter Mentions 101: Tracking and Finding
by @djthewriter via @SproutSocial
The power of Twitter Mentions is distinct – if used the right way, it can boost your brand’s influence. By monitoring your mentions, you can improve your brand’s customer service, #swerve trolls, and help garner the necessary data for feedback on the content that is being posted. @SproutSocial has posted a must-read guide on how to carefully track the activity going on in your Twitter Mentions and how to get the most out of feedback while avoiding mistakes.
4. Using the Instagram Suite of Apps for Business
by @BrianHonigman via @SproutSocial
With so many creative apps floating around, it can be hard to pinpoint which are best for creating the perfect Insta-picture or video. Having seen this issue, Instagram has begun to roll out extensions of the app in order to create more interactive content. By differentiating your brand from competitors, Instagram designed Hyperlapse, Layout and Boomerang, which help create GIFs, speed up videos, and tell a bigger story without layout constraints.
5. Q&A: Periscope CEO Dishes on What Brands Can Expect with Livestreaming in 2016
by @LaurenJohnson via @adweek
Periscope CEO Kayvon Beykpour is a visionary – he has a drive to understand what makes people tick while incorporating new technology. He sat down with Adweek this past week to highlight new features for marketers on the app, how livestreaming will plug into new gadgets and technology, and how Periscope allows for new insights on the Presidential candidates closer than ever before.
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What will your first 10,000 character Tweet be about? Are you ready to get up close and personal with the presidential candidates over Periscope? It looks like 2016 has a lot in store, and we can’t wait to see what the New Year will hold for social media. Comment below and let us know how you feel about these changes.
Metter Media LLC is a Boston-based social media management company that implements community-based, localized social engagement strategies for small businesses and corporations alike. Need help with your social media? Email Lauren today.
