Twitter takes on the battle with Trolls, Grazia creates a social media guide on how to not become another faux pas this Valentine’s weekend, and how Twitter and Instagram are trying to capitalize on the the video-content trend – all this, and more in this week’s #MMSocialReport!
1. Valentine’s Day: The Ultimate Social Media Do’s And Don’ts
by @Katierosseinsky via @GraziaUK
Love is in the air! With Valentine’s Day (or Single’s Awareness Day for some) coming up, don’t be surprised if you see an occasional cheesy tweet, Bridget Jones meme, or romantic Instagram post comes up on your feed this weekend. While this holiday may be the perfect opportunity to post the ultimate selfie with your boo, we need get real – this holiday can be a minefield of social media don’ts. Don’t become another nuisance on our timelines and make sure you scroll through this ultimate guide to how to handle Valentine’s day like a social pro.
2. A Comprehensive Guide to Mastering Twitter Video
via @SproutSocial
So many social media apps, such little time – Sprout Social makes a serious case why you should incorporate more video content onto your Twitter timeline. Although it may seem like YouTube or Facebook should be the go-to to upload your video content, Sprout Social looks into the data of how video tweets and the benefit in utilizing this type of medium. According to the article, “Twitter Video gives you an opportunity to connect with your audience on a more personal level, tell better stories and create a richer experience. If you’ve been contemplating getting into video marketing, then Twitter Video could be the perfect starting point.” Especially with the new feature additions to the website, Twitter could *possibly* become the next platform for video-content.
3. Vine does what Twitter won’t: Let you edit posts
by @LanceUlanoff via @Mashable
Did you accidentally upload the wrong version of the video you worked so hard on? Woe no more – Vine has installed an editing feature that gives you a window to edit your mistakes away. While this is new for the small social media network, this move from parent company, Twitter, sends a message that each user is in charge of their creative control – discreetly empowering for video-content makers everywhere.
4. MySpace, the social network of your awkward adolescence, has a new owner
by @sfiegerman via @Mashable
Do you remember your beloved Myspace page? It looks like Time, Inc. has the opportunity to raise this social media website back from the graveyard – Time, Inc. has announced this week that it acquired Viant, an advertising technology company, which happened to own MySpace through a previous acquisition. Although no official plans have been made yet to revamp the website, Time, Inc. has inherently acquired the ghost of our social media past.
5. Twitter forms safety council to help prevent abuse
via @Mashable
Twitter isn’t messing around anymore and is now attempting to take on the wrath of trolls. This past week, the social media website announced that it could create the, “Twitter Trust & Safety Council, a panel of organizations and experts who will help the company develop tools and policies to get rid of abuse, bullying and harassment on the platform.” This comes to no surprise considering James Wood is suing his his Twitter troll for $10 million.
6. Instagram Reveals Video View Counts To Score Creators And Ad Dollars
by @joshconstine via @thenextweb
Looks like Instagram’s business plan for 2016 is to push its platform as a place for video content. @thenextweb reported that the social media app is looking to attract the web’s best video content producers to begin posting on its platform in an attempt to increase the competition with Vine, Facebook, and Youtube by including view counts where the iconic heart used to be. Instagram sees the addition of this feature as a means to increase video within its platform, and here is a preview on how your timeline will look like in a couple of weeks.
—
What do you think about the video-content boom that has been sweeping across all social media lately? Do you think Twitter stands a chance against trolls? Let us know your thoughts in the comments below!
Metter Media LLC is a Boston-based social media management company that implements community-based, localized social engagement strategies for small businesses and corporations alike. Need help with your social media? Email Lauren today.
