It’s time for the last #MMSocialReport of 2016! It has been a crazy but monumental year for social media — in both good ways and bad. In this week’s report: a review of some of the most important social media milestones of 2016, the podcast popularity boom that led to audio-only Facebook Live broadcasts, Snapchat’s newest craze, Twitter’s new 360-degree Periscope live streams, and an insightful analysis of the year’s fake news problem including why you won’t find it on LinkedIn.
1. 2016: The Year in Social Media
by @petersontee via @Marketingland
2016 was a major year for social media and will surely go down in history. This article reviews some of the most memorable social media milestones of the year. What were some of your favorite moments?
2. Facebook Introduces Audio-Only Facebook Live Broadcasts
by @adhutchinson via @socialmedia2day
With the recent growth in podcast listenership, Facebook’s introduction of audio-only live broadcasts is sure to put them ahead of the game. This article covers everything you need to know about Facebook’s newest feature and why it is so important.
3. Now Snapchat has “Filter Games”
by @joshconstine via @TechCrunch
Snapchat just became even more addicting (if it’s even possible) with new filter games! This article talks about everything from Snap Inc.’s new Santa’s Helper game – which transposes your face onto an elf’s body while you ski down a hill collecting presents and avoiding obstacles, to its Serena Williams tennis game, and more.
4. Twitter now lets you watch 360-degree Periscope streams
by @thekenyeung via @venturebeat
Periscope just rolled out 360-degree live video streaming. These special videos come with a catch, but they’ll even show up on your Twitter feed. This article has all the info about this new feature, including details about a wider release planned for next year, and how to get on the waitlist to participate in the special features.
5. Why is there no fake news on LinkedIn? Listen to its editor explain.
by @HeyHeyESJ via @Recode
With all the fake news going around lately, and all the problems it’s been causing, it sure is reassuring to know LinkedIn is a social media platform you can go to for news you can trust. This article/podcast talks with Daniel Roth, the executive editor for LinkedIn, about why there is no fake news on their website.
Metter Media LLC is a Boston-based social media management company that implements community-based, localized social engagement strategies for small businesses and corporations alike. Need help with your social media? Email Lauren today.
