This month, we’re excited to spotlight our Corporate Division Director Jackie Martinez! A true Housewives aficionado and lover of her dog Bo, Jackie has made major moves at Metter Media since her first day a little over a year ago. Beyond managing some of our biggest clients in the luxury home, insurance, finance, law, and real estate industries, Jackie has implemented things that have transformed the way we work, from planning strategies to client relations. Plus, we all love having Jackie around every day, with her empowering support of the team, killer work ethic, and positive attitude. Read more about Jackie below!
How did you get your start in social media?
I graduated college at an exciting time to get into digital marketing as social media was pretty new. Being the youngest on the team, I was tasked with getting my employer up to speed on social media and was often asked to teach other staff members how the platforms can be used to reach new audiences and build brand awareness.
I had a lot of fun doing this and was fortunate to be given many opportunities to attend conferences and network with other industry professionals to build upon my skills. Early on in my career, I worked with nonprofits and a fashion start up where I was able to implement social media at live events, set up Instagram auctions, created social media contests and scavenger hunts, organized Tweet chats, and many more campaigns.
When did you join Metter Media?
I joined Metter Media in October 2018!
Why is social media important/relevant to your industry?
From law firms to luxury home accounts, social media is essential for all of the industries I work with. Social media is where brands can reach new clients, show off their personality, and have direct conversations with their following.
What campaigns have you helped create that make you clients stand out from the rest?
There are so many! But if I have to choose, I loved implementing finance memes into In Good Company’s content plan. We created them to help more people relate and understand the importance of financial education while balancing their personal values.
https://www.instagram.com/p/B2SDhs8AhTj/
Another standout is the Designer Bath comparison videos. This series is a creative way to highlight their different products and styles.
https://www.instagram.com/p/ByA8EwhH2Eh/
What’s your #MMProTip?
My #MMProTip is to definitely plan ahead … as far out as possible! Creating the best content and campaigns take a lot of time and effort — be sure to give yourself plenty of time to have your content shine. ✨
Proudest moment so far?
My proudest moment has been growing my team and seeing them succeed! I love hearing their new ideas and seeing them come to life in my feed.
Metter Media LLC is a Boston-based social media management company that implements community-based, localized social engagement strategies for small businesses and corporations alike. Need help with your social media? Email Lauren today.
