Dear Socially Confused,

We know businesses across the world have felt the financial crunch from coronavirus restrictions over the past 8 months. While the end of the pandemic is uncertain, one thing is for sure: many continue to seek connections through social media. To help put together your COVID-19 social strategy we’ve put together steps on how to get started. 

1.Update your messaging to be consistent across all social media channels. 

Take the time to make sure your channels are consistent. Make sure your social media bios and details match the times on your Google business page and website. Update your cover photos on Facebook and LinkedIn to include your new services, cleaning protocols, mask requirements, etc, so it is the first thing clients see when they come to your page. Making sure all this information is up to date will not only help your business but make it easier for your customer to understand how to interact with your business moving forward. The more proactive your brand is on social, the better your customers will feel.  

2. Know your audience

This is an important piece of social media marketing at all times. It’s most critical during times of crisis like this. Marketing relies heavily on empathy, which in turn relies on an understanding of the people you’re trying to talk to. If you know your audience will be nervous about coming into your store or office, you can share posts about all of the precautionary measures you’re taking. How often are you sanitizing high-touch & traffic areas? Do you have a contactless menu & payment set-up? The more you communicate what you’re doing, the more you will instill a sense of trust in your customers that will make them feel comfortable visiting you again.

3.Focus more on them, less on you

Throughout all of COVID-19, your client’s lifestyles have vastly changed. Now that restrictions are constantly changing, social media is the perfect tool for businesses to communicate with current and prospective customers. The ultimate goal right now is to build and maintain mutually beneficial relationships with new and current customers. Creating content that checks in with your followers and asks to hear from them is a great way to make them feel seen online. 

Now more than ever, customers desire authenticity. They want to hear from business owners about how the business is handling the pandemic. They want shared experiences and honest stories told through videos and captions. Using video gives a personal connection to your followers and makes your message more authentic. Consider having the owner of your business give a sincere video message during this time.

Looking to learn more about the latest social media tools and how you can use them for your business? Contact us for a free consultation today.