Dear Socially Confused,

With over 1 billion active users, there’s no denying that Instagram remains one of the most influential social media platforms out there. So, as a brand, it is crucial to not only be active on this platform, but to do so in a thoughtful and carefully curated fashion. We’re talking aesthetics.

But why?

Take any company/brand you like on Instagram and scroll through their feed. Chances are, you’re seeing some sort of cohesiveness – a visual vibe that showcases the brand’s identity. It may be something as obvious as a specific color palette, or maybe something more subtle, like strategic use of whitespace. No matter the approach, a good Instagram account will generally employ a well thought out aesthetic that reflects the brand and its story.

We like to think Instagram is very similar to the landing page of your website. You wouldn’t throw up a bunch of random photos with an assortment of colors and fonts onto your website and call it a day, right? So why would you do that on your Instagram page? You want a new (or returning) customer/client to land on your feed and not only be met with something that is aesthetically-pleasing, but projects your brand’s identity and allows them to associate a certain look and feel with your company. If they like what they see, chances are you’ll get a new “follow,” expanding your audience and ultimately leading to new sales/clients/etc.  

Okay, now how?

So what does maintaining a solid aesthetic actually require? A few things. Decide what your vibe/mood is and stick to it; the key is consistency. Choose a color scheme / filter / preset – this creates fluidity throughout your feed, as well as a true sense of cohesiveness. Only post content that is meaningful; every single post should have purpose. Remember, these images (and your feed as a whole) represent your brand and the story you are trying to tell – and that’s a beautiful thing, just as your Instagram aesthetic should be. 

Want a beautiful, cohesive social media feed but don’t have the time? Let Metter Media’s Creative Team take it off your hands. We’ll develop a carefully curated aesthetic that matches your unique brand and website, complete with 3-5 easily editable templates that you can use yourself. Email us  to set up a complimentary consultation call today!