COVID-19 Social Media Tips for Insurance Agents + Carriers

As people around the world are adjusting to the “new normal” of social distancing and the unprecedented effects of the coronavirus, social media is more important than ever. As we become more isolated physically, we’ve come to rely on social media and the web to connect us to our families, friends, and coworkers, and to provide some much-needed levity and entertainment.

These virtual platforms are where you can communicate important messages, share vital safety and wellness tips, and continue to provide your customers with the same level of service you’ve always provided. Since insurance agencies fall under essential businesses, you may find yourself asking “how can we post like it’s business as usual when it’s just not?” Instead of pausing social media marketing efforts, this is truly the time to pivot — especially with Instagram and Facebook usage is up 40% and Live views are doubling.

At this point, you’ve probably already given an official statement from your insurance agency on your COVID-19 plans and are on top of sharing breaking news. A lot of you might be saying to yourselves, “What’s next?”. We’re here to help! We’ve put together some content ideas for the next few weeks as this situation continues to evolve.

Content Ideas

Host live-streams + webinars

A great way to continue to show face and increase engagements is by hosting live-streams and webinars for your followers and employees. You can do this by:

Hosting virtual webinars to help your commercial lines clients handle the effects of COVID-19 on their business + staff.
Host virtual Q&A’s on Facebook or Instagram Live where you get an expert at your agency to answer vital COVID-19 questions from business owners and individuals.
Encourage your followers to explore more virtual options to promote safety + social distancing, such as virtual fitness classes or online classes.
Have employees do live takeovers on Instagram to show how they are experiencing the changing times and provide any tips that are working for them.

Support your local communities

During trying times it’s always inspiring to see how communities bring themselves together and raise each other up. Here are a few ways below to help showcase your unwavering support for your community and followers:

Post about local food pantries + nonprofits that are providing meals to people in need at this time + how your followers can support them
Share information about relief funds for those who are currently out of work
Consider donating money or supplies to your local hospitals and encourage your audience to do the same
Consider donating money to local food pantries and nonprofits that you normally support throughout the year
Suggest buying gift cards from favorite local restaurants to help them during these unprecedented times. You could even host a restaurant gift card giveaway on your social channels.
Promote local restaurants who are available for takeout and delivery

Provide Safety and Wellness Tips

An easy way to create content is resourcing tips and safety measures from local and national organizations. Here are a few ideas:

Pull safety tips + infographics from the following resources:
Share work-from-home stress relief tips for mental wellbeing
Post tips on how to talk to your children about the coronavirus and provide resources for virtual learning opportunities that children and parents can do together at home

Find the Silver Lining

The news doesn’t have to remain gloom and doom. Now, more than ever is the time for all of us to be proactive about creating and sharing moments of happiness — these posts give your followers a much-needed break from the news. According to a report by Sprout Social, positive conversation volume on social media during COVID-19 increased by 1001% in March when compared to February. We encourage you to look for the silver lining within this crisis and inspire your audience to do the same. Here are some ideas for posts:

Sharing articles about local parades put on by teachers and students
Spotlight clients or share articles about local businesses who are pivoting their production to make PPE
Share any articles on how people are showing kindness during these unprecedented times.

Resources to pull from for Insurance insurance agents + carriers, whether you’re located in MA or nationally.

For Agents + Carriers in MA:

For National Agents + Carriers:

Metter Media is a Boston-based social media agency that runs the social media for more than 50 businesses of all types. We are offering free consultations during COVID-19. You can reach us at info@mettermedia.com to set one up.

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