In this webinar that we were proud to present to NEIRA members, we explain why social media is crucial to the hospitality industry right now, and give you the tools needed to create an engaging presence for your hotel during COVID-19.
The hospitality industry has been one of the most impacted by COVID-19. In fact, most hoteliers are reporting projected revenue losses of greater than 50% for the first half of the year, and a majority is already reporting significant layoffs and furloughs, in many cases affecting 80% or more of staff.
With a thousand other things to worry about — we understand social media and marketing are probably the last thing you want to think about. But, we also recognize that social media is hugely important in times like these. And because of everyone being stuck in their homes, Facebook and Instagram usage is actually up 40%. During these unprecedented times, it’s time to pivot, not pause.
This webinar covers:
In this webinar we gave to members of the New England Inns & Resorts Association, we cover the following topics specific to hotels, inns, and resorts during COVID-19:
- Why social media is crucial to the hospitality industry right now
- How to post on social media when remaining empathetic to the situation at hand
- Why garnering strong engagement on social media matters
- The types of content that will get the most engagement for your hotel + current trends
- Hospitality industry-specific social media ideas and accounts to follow
Metter Media is a Boston-based social media agency that runs the social media for more than 50 businesses of all types. We are offering free consultations during COVID-19. You can reach us at info@mettermedia.com to set one up.
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