United Marble is a family-owned and run marble purveyor and fabricator based in Watertown, Mass. Since 1987, United Marble has been New England’s preeminent natural stone company, providing material and installment for homes, corporate offices and more. We’re lucky to work with United Marble, bringing their long-running history to the forefront while keeping their voice fresh and exciting on social media.
John Kilfoyle, President of United Marble, came to us in the fall of 2018 looking to refresh his social media presence. Together, we came up with a brand strategy on social that would launch United Marble directly into the daily lives of busy and creative architects and interior designers who are seeking inspiration for their clients.
“Before partnering with Metter Media, keeping up with social media was both a chore and a stressor. Posting always fell to last priority and our message felt stale. Metter Media helps us showcase the work of our incredible team while keeping the process light and fun.”
Our campaigns for United Marble range from informational to inspirational, keeping an eye on design trends and sharing United Marble’s love for beautiful natural stone.
#Stoneducation
United Marble interacts with homeowners, builders, designers, architects, and the like, so we want to use the language of stone that is understood by all. Our #stoneducation series on both the main Instagram feed and on Stories allows United Marble to show off their inventory and give some background and history to each impeccable stone.
https://www.instagram.com/p/ByN06JRhthM/
All About That Inspo
A major factor in keeping United Marble’s feed fresh and on trend is utilizing Instagram to see how other people are using natural stone in their designs. We’ve found some incredible uses of United Marble’s favorite stones, and bring those to our feed to spark conversation and get our audience excited about specific materials. Our hope is to inspire future potential United Marble clients to mimic some of the most beautiful marble creations from around the world.
https://www.instagram.com/p/BwxR-07pj61/
#StonesInTheWild
The Kilfoyles travel often to quarries in Vermont, Italy, and more to hand-select much of the natural stone in their inventory. This sparked an idea: why not showcase all of the beautiful natural stone around the world? Thus, #StonesInTheWild was born. This campaign dives into the origin of different natural stone and highlights the unique and golden rarity of each material United Marble uses, highlighting quarries, statues, and more.
https://www.instagram.com/p/BwA597xFQmu/
“Metter has learned to speak the Language of Stone while adding social media relevancy and a touch of playfulness to all of our content.”
Follow United Marble on Instagram, Facebook, LinkedIn and Twitter.
Metter Media LLC is a Boston-based social media management company that implements community-based, localized social engagement strategies for small businesses and corporations alike. Need help with your social media? Email Lauren today.
