In Good Company is a learning initiative built by MassMutual to strengthen people’s confidence in creating the future they aspire to achieve. We’re proud to work with In Good Company, helping to bring their financial education workshops to companies across New England while creating engaging series on social media to make finances fun and relatable.
Like most corporations, MassMutual has a compliance department that closely monitors and reviews all content that goes online. Metter Media has successfully met their requirements and built a strong rapport with their team.
“Metter has done a fantastic job with taking an industry that’s super restricted with compliance and working within those barriers and being super creative. It’s been noticed up the chain in my organization.” – Kayt Racz, Marketing & Communications
We’ve created a variety of organic and paid social media campaigns for In Good Company, but a few of our favorites include our Finance Memes, Trivia Thursday, and the #WhatsYourRiskProfile series.
Finance Memes
Let’s face it, finances can be an overwhelming topic. Lucky for us, In Good Company also understands that and takes a different approach – one that aligns financial decisions with personal values. To help more people relate and understand the importance of financial education while balancing their personal values, we have created a fun series of finance memes.
https://www.instagram.com/p/B2SDhs8AhTj/
*Be sure to play the video! Wait for it…
Trivia Thursday
Trivia Thursday is one of In Good Company’s most engaging series. Each Thursday, we ask our audience a tricky finance question on Facebook, where we encourage people to vote using the ‘like’ or ‘love’ emoji. We also share the question on the Instagram Story using the ‘Poll’ feature for people to submit their answer.
#WhatsYourRiskProfile
This summer, we started a new series where we delved into different financial risk profiles. To explain financial risk on social media, we compared each risk profile to common beach activities. Like the profiles, each activity got a little bit riskier — the first being lounging by the water and the last scuba diving with sharks. To make this series pop even more on social, we added an animated element to each post.
https://www.instagram.com/p/B1tx528gFz7/
“You make me look like a freaking all-star. You really elevate every channel I’ve worked with you on to be so professional and so forward thinking that other peers in the industry look to us and say, ‘Hey how did you do that?’ You can’t really measure that.” – Kayt Racz, Marketing & Communications
Follow In Good Company on Instagram, Facebook, Twitter, and LinkedIn.
Metter Media LLC is a Boston-based social media management company that implements community-based, localized social engagement strategies for small businesses and corporations alike. Are you looking to elevate your social media with some creative ideas? Contact us today: info@mettermedia.com.
