Set along the beautiful coast of Plymouth Bay, Harborwalk Apartments delight with ocean views, designer details, resort style amenities, and the conveniences and community of revitalized Plymouth Station. Sounds dreamy, right? It is.
With features that pretty much sell themselves, Harborwalk simply needed a little help in getting the word out about all they have to offer, and to spread that message to the right people. With ample experience in social marketing for luxury residences, Metter Media was a clear solution.
In order to give Harborwalk an edge against its local competitors, we created a variety of organic and paid social media campaigns to truly showcase what makes this residence stand out. A few of our favorite social media campaigns include our #SeaYourselfLivingHere series, #ThisIsPlymouth community spotlights, and our weekly weekend roundup Instagram Story.
#SeaYourselfLivingHere
The #SeaYourselfLivingHere series was created to give potential residents a first person perspective of what it would be like to live at Harborwalk. Portraying relaxing + desirable views through the lens of an iPhone, people get an idea of what their life’s camera roll could look like, should they choose to live at Harborwalk.
https://www.instagram.com/p/Bxfn6XxhyOg/
#ThisIsPlymouth
By collaborating with local Plymouth businesses, we not only help establish a solid relationship between the residence and its neighbors, but we are also able to give a very personal, community-centric touch to Harborwalk’s brand. Through this series we highlight some of the local, well-known (and lesser known) businesses, and what makes them so special and unique to the neighborhood. Often coinciding with a giveaway, this series generates great engagement from our followers and remains our top performing content, month over month.
https://www.instagram.com/p/Bz_RRUupu3J/
The Weekend Roundup
While our main goal is to attract potential residents and generate leads for the property, we also work hard to place Harborwalk as the go-to source for ALL things Plymouth. Instead of *just* showing off the product, we place a high focus on presenting what’s going on in the community. In addition to our community spotlight series, we run a weekly long-form branded Instagram story informing our followers of Plymouth’s top weekend events. This helps to establish Harborwalk as a genuine part of the community, our posts often shared by other Plymouth brands. It also greatly increases our reach and impressions as more and more people tune in to stay abreast of what’s going on in town.
Follow Harborwalk Apartments on Instagram and Facebook.
Metter Media LLC is a Boston-based social media management company that implements community-based, localized social engagement strategies for small businesses and corporations alike. Need help with your social media? Email Lauren today.
