We’re so excited to kick off our client spotlights by featuring one of our fabulous clients at the heart of Central Square: the Central Square Business Association (CSBA)! The CSBA aims to maintain and support a lively business environment and enhance the experience of the Central Square Cultural District. Metter Media is so grateful to be a member of the CSBA and work alongside Executive Director Mike Monestime and Membership Relations and Events Manager Sai Boddupalli to bring their mission to life on social media.
Our team creates and executes a consistent social media strategy for the CSBA across Facebook, Twitter, and Instagram. This includes promoting events, members, and all major happenings in Central Square. In addition to social media management, our team creates monthly newsletters and blog content for the CSBA.
Our favorite part of working with our clients is getting to know their voice and becoming a part of their team.
“Working with Metter Media feels like an extension of the CSBA,” says CSBA Executive Director Mike Monestime. “It doesn’t feel like we’re working with a consultant or a service — it feels like they are working in house, which means it feels authentic.”
Some larger-scale projects and campaigns we’ve executed on the CSBA’s social media channels include CSBA Spotlights, the #CSQinColor Mural Project campaign, and Member Instagram Story Takeovers.
CSBA Spotlights
https://www.instagram.com/p/BgWnJ1kljpc/
Each month, we interview one CSBA member to feature in a blog post on the CSBA’s website and in social media posts. #CSBASpotlights give followers an inside look at the history and stories behind the unique businesses at the heart of Central Square — and help our members expand their reach. Past spotlights include Charlie Allen Renovations, Pandemonium Books and Games, Great Eastern Trading Company, and more.
Member Instagram Story Takeovers
https://www.instagram.com/p/BohKbgon4AQ/
Recently, we’ve expanded our member features to Member Instagram Story Takeovers! To highlight members in an approachable way, we offer them the chance to take over our Instagram Story for a day to give our audience a firsthand look at their business. This is a great opportunity for members to highlight any upcoming events, new menu items, or exciting updates. Past takeovers can be found on the CSBA’s Takeover Story Highlight on Instagram. To engage our followers, we conclude each takeover with a giveaway! Past giveaways have included a gift card for Lucky’s Tattoo and Piercing, a floral arrangement from Central Square Florist, and more.
#CSQinColor Mural Project Spotlights
This past fall, the CSBA launched the #CSQinColor Mural Project, an amazing initiative to bring even more public art to Central Square. Our social media campaign focused on helping the CSBA reach their goal of $25,000 to bring the project to life (which they surpassed!). As the artists completed their murals, we sat down with them to learn more about their work and shared their stories in #CSQinColor Spotlights on the CSBA’s blog and social media platforms. The purpose of the spotlights was to give followers the chance to connect with the artists’ stories and the meanings behind their murals. View our most recent spotlights on artists Lena McCarthy, Imagine AKA Sneha Srestha, and Victor ”Marka” Quiñonez.
https://www.instagram.com/p/BstA47Yn3cr/
These campaigns are just a few of the many ways we aim to showcase the amazing work the CSBA does within the community.
“All of our success has come from this amazing arrangement,” says Monestime. “I get feedback from so many people about our social media. The Metter Media team does a tremendous job of making us look good, and I’ve constantly leaned on the unwavering support that we get from their team.”
Follow the CSBA on Facebook, Instagram, and Twitter.
Metter Media LLC is a Boston-based social media management company that implements community-based, localized social engagement strategies for small businesses and corporations alike. Need help with your social media? Email Lauren today.
