5 Must-Have Productivity Apps for a Tech Spring Cleaning

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About a month ago, a lot of us would never say we hated snow, but this winter has become a little aggressive, to say the least. In the words of Sarah Ribeiro, “hatred has become acceptable” not only with the depressing weather, but the equally melancholy tweets, Instagrams, Snapchats, and memes as well.

And although spring is still a few weeks away, we’d like to pretend that the days of commuting in single-digit weather are coming to a close. If the neverending precipitation of #Snowmageddon15 has you in an energy slump, these productivity apps will keep you focused and organized, reminding us all that there are brighter and warmer days ahead.

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5 Examples That Prove Big Brands Shouldn’t Say ‘Bae’

The Internet is a giant breeding ground for hilarious and insightful material. A recent shining example is a new Twitter account dedicated entirely to big corporations using completely inappropriate teen slang such as “bruh,” “yas,” and most importantly, “BAE” on the platform.

For those completely behind on the times, bae is an acronym meaning “before anyone/anything else,” and is sincerely used, on occasion, as a term of endearment for one’s significant other. But most often, it is ironically used to describe objects one feels especially passionate about. Bae is largely the subject of memes.

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Land Your Next Job Through Social Media

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You have a reputation.

That’s right – just about everyone on the internet does, and it’s based on all the things you post on your social media accounts. If you’re looking for a job, this should be one of your top concerns.

Business professionals are looking more closely at potential employees’ social accounts than ever before. You can prepare by polishing up your LinkedIn profile, but know that your online reputation extends into personal accounts like Facebook, Twitter, and Instagram as well.

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8 Simple Tips for Twitter Beginners

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Welcome to Twitter, the world’s top short-form social media platform! With over 100,000 users signing up daily, you’re not alone, so don’t be afraid. The “rules” seem tough to learn, and posting may appear to be daunting, but Twitter is fun and welcoming — we promise. But 44% of users sign up for an account and then never tweet. We’re here to fix that. Here are some rules and basic etiquette that every new Twitter user should know:

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10 Social Media Marketing Conferences to Watch in 2015

A conference to a marketer is similar to a festival for a music fan – both attend their respective events to see the top people in the field and mingle with others who share their interests. When you’re there, it feels like a vacation because you’re enjoying yourself while also learning from one person and sharing something new with another (okay, you’re still at a work event, but you’re not at your desk!).

There are a ton of seminars covering a broad range of general marketing areas from social media and SEO to content creation and advertising. Here’s a list of 10 hand-picked social media marketing conferences happening in the US that should be on your radar this year to keep up-to-date on the latest trends and best practices, enjoy insightful talks from our industry’s influencers, and maybe even make some new marketing-loving pals while you’re at it:

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Metter Media Social Report, Dec. 12, 2014

Facebook is open in one window, Feedly in another, with TweetDeck crankin’ away and LinkedIn somewhere in your 47 tabs. You’re busy and probably don’t catch every social-related blog post that went out this week. So, here’s our weekly roundup of useful posts you may have missed, including links to valuable content or insight for your social media needs.

1. How to Improve Your Tweets Using Twitter Analytics

by Greg Miller via @smexaminer

Twitter

This simple how-to will help you understand what your Twitter audience wants and when they want it, and allow you to craft effective updates to be scheduled for the best times. It’s all broken into four sections: gathering activity, exporting data, discovering times, and finding the most engaging tweets.

2. 9 Skills to Look for When Hiring a Social Media Specialist

by @annrodriguez021 via @b2community

Hiring a social media specialist? Just because someone is active on Facebook and Twitter, it doesn’t mean he or she is fit for the role, as there is A LOT more to it than just posting and following people. Read through this post to learn more about nine key traits – social media listener, relationship expert, effective writer, image specialist, viral specialist, social media mathematics, risk manager, strategic thinker, social innovator – and what they mean.

3. Facebook Launches Call-to-Action Buttons on Business Pages

by @lkolo25 via @HubSpot

 

FB CTA example

Yes, this is a thing now; however, the feature isn’t available to everyone just yet. It will roll out in the U.S. over the next few weeks and worldwide starting in 2015, but is something you should keep an eye out for. The seven pre-made options for page admins are: Sign Up, Shop Now, Contact Us, Book Now, Use App, Watch Video, and Play Game.

4. 3 Key takeaways from Facebook’s Privacy Update

by @JaneSusskind via @socialmedia2day

Facebook has updated privacy settings… again. If you haven’t read through it yet, or you have but don’t know what has changed, here are the three main parts to make sure you’re aware of.

5. The Evolution of Social Media 2004-2014: The Good, the Bad, and The Ugly of It!

article by @AmbikaWrites via @Dazeinfo

Infographic by MediaVision

Evolution of social media

This is a really cool breakdown of social media over the last 10 years. Do you know or remember what was big in 2004? I surely don’t. Between charts, quotes, and stats, this article talks about highlights and impact of social media through the time frame. A great weekend read!

Metter Media LLC is a Boston-based social media management company that implements community-based, localized social engagement strategies for small businesses and corporations alike. Need help with your social media? Email Lauren today.

 

Everything is Awesome: Ways to Make Social Media Not Suck

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Photo: Flickr

Social media is pretty awesome (have I mentioned this before?). It’s easy to get caught up in its awesome-ness, adding awesome friends and posting awesome pictures and signing up for more and more awesome networks. That is, it’s awesome until you get awesome-ly overwhelmed.

In the midst of burying yourself under all the awesome, you can find that you’ve buried yourself so deep that you can’t get out. Who are these people? Why are they all getting married and having babies? Whose cats are these?? What is Snapbookspace and when did I sign up for it?!?

However, if you know how to manage social media (maybe you are coincidentally a social media manager), you can make things awesome again. Here’s how:

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5 Alternative Tools for Social Media Managers

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Are you managing multiple accounts and their social profiles? Do you feel like you’re getting notifications and alerts all over the place, or that you can’t keep up with (un)following other users? What about when you’re managing different accounts across a range of industries – how do you keep up with what interests each audience?

We all know about and/or use tools like TweetDeck, Hootsuite, and HubSpot, but even with them, things can get still get crazy! If you do a Google search for helpful tools, the same ones pop up over and over again, so we put together a few underrated, time-tested services and apps we think you should give a try.

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