Tips Archives - Page 3 of 11

WEBINAR: COVID-19 Social Media Tips for the Travel Industry

The travel industry has no doubt been one whose business is immensely affected by COVID-19. In fact, according to the Mobility Market Outlook, the global revenue for the travel and tourism industry will be an estimated 447.4 billion U.S. dollars in 2020 – a decrease of around 34.7 percent from the previous year.

The industry will never be the same. So when Metter Media was approached by Motus Experiential to give social media advice as part of the Destinations Travel & Leisure Show “Supporting the Travel Industry” webinar series, we were eager to be able to help.

Why Your Social Media Strategy “Metters” for Reopening

Before COVID-19, if someone was planning a date night, birthday dinner, or fun daytime activity with friends — many times they’d turn to an establishment’s Instagram page to help decide where to go. The pressure for a brand to be “insta worthy” was real.

These days, the definition of “insta worthy” has certainly shifted. Prior to this time, users were looking for drool-worthy menu items, fun decor for photos, or #gramworthy activities on your business’ feed — they now will be looking for how your business will be creating a safe environment for them + their friends/family. As the need for safety becomes a real concern as customers begin to get more cautious about the experiences they partake in + the businesses they visit, it is crucial for your brand that you are displaying your protocols and standards on social media.

These are the key questions you should be providing answers to and updates you should be sharing on all social channels.

Let’s Talk About Spine Health

When quarantine started, it was hard to find a “new normal” for everything – work habits, eating habits, exercise and everything in between. We’re significantly less mobile than we were three months ago, and our backs have taken the brunt of the work. As the resident Pilates instructor on the MM team, I’ve learned a thing or two about the importance of a supple spine in this digital age. I’m a firm believer that if your spine isn’t happy and healthy, you won’t be either. Continue reading

#MMinspo: Covid-19 Social Media Ideas (Part 5)

It’s time for the fifth weekly roundup of our team’s favorite COVID-19 related social media posts! We launched this series to feature some of the great content seen in our feeds about how to make the most of this time, provide helpful advice, spread positivity, and encourage helping others.Continue reading

Metter Media’s Mental Health Awareness Month Tips

Did you know that May is Mental Health Awareness Month? Not only is this an important topic, but now more than ever we need to be checking in with ourselves and showing self-compassion during these uncertain times. Statistics show that 1 in 5 people will experience a mental illness during their lifetime. But let’s be honest, everyone faces challenges in life that can impact their mental health.Continue reading

26 Free Resources You Need for a Day in the Quarantine Life

Over the past few weeks, our lives have been drastically changed due to the novel coronavirus COVID-19 and the government’s preventative measures. With the stay-at-home advisory issued by Governor Baker, the majority of us are staying home almost 24/7. Without spending time commuting and traveling to places, we suddenly found so much time on our hands. So how do we optimize the time to make the best of it? Here is a list of all the resources online organized in a day’s schedule. Whether it’s learning something new, picking up a new hobby, or just simply trying to relax, you will definitely find something to make your quarantine life a little better. Best of all? Everything mentioned in this list is free! Continue reading

COVID-19 Social Media Tips For Nonprofits

As we continue to see the COVID-19 pandemic evolve, all industries are being forced to adapt their approach to social media for the time being – including nonprofits. An industry that relies heavily on fundraising events that have since been canceled or postponed, nonprofit organizations must find new and inventive ways to continue their mission and pivot their fundraising approach during this time.

COVID-19 Social Media Tips for Insurance Agents + Carriers

As people around the world are adjusting to the “new normal” of social distancing and the unprecedented effects of the coronavirus, social media is more important than ever. As we become more isolated physically, we’ve come to rely on social media and the web to connect us to our families, friends, and coworkers, and to provide some much-needed levity and entertainment. Continue reading

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COVID-19 Social Media Ideas for Restaurants

Although the restaurant industry has been hugely impacted by COVID-19, it’s important to recognize that social media is crucial in times like these. These are the virtual platforms where you can communicate important messages, share vital safety and wellness tips, and continue to provide your customers with the same level of service you’ve always provided. In fact, social media scheduling platform Later has reported that Facebook and Instagram have seen a 40% increase in usage due to COVID-19, with views for Instagram Live and Facebook Live doubling in one week.

With people stuck inside their homes and working online, they’re consuming social content more than ever before. That said, this is truly an opportunity to keep your audience engaged, so when you are ready to reopen and ramp things back up, your followers are still listening.

Unsure of what to post? Whether you’re open or closed, there’s a number of things you can do. Read on for some ideas and real examples we’ve seen across our feeds.Continue reading

Covid-19 Social Media Tips for Hotels [VIDEO]

In this webinar that we were proud to present to NEIRA members, we explain why social media is crucial to the hospitality industry right now, and give you the tools needed to create an engaging presence for your hotel during COVID-19.