10 TikTok Ideas Anyone Can Do

TikTok trends come and go so quickly that it can feel impossible to keep up with the latest viral videos. That being said, there are a number of concepts that are always relevant and simple enough for even a beginner to do. 

Day in the life

Whether you’re a teacher, lawyer, influencer, stay at home mom, or world traveler, there’s an audience on Tik Tok who will be interested in what your average day looks like. And even if you’re a beginner on the app, there are simple ways you can create a video without having years of experience in the Tik Tok world. Short video clips and photos throughout your day with a text overlay or voiceover are all effective ways to share your authentic life. 

There’s no doubting the popularity of this type of content but if you’re still not convinced, here’s an example that already has nearly 3 million views!

@courtandnate Staying warm and cozy in @uniqlousa ultra warm HeatTech shirt, pants, socks and beanies! #uniqlousa #HEATTECH #LifeWear #UNIQLO #sponsored ♬ Calm & Peaceful – audiopanda

Dialogue reenactment

Lip sync videos are the OG trend of Tik Tok—previously musical.ly—and dialogue trends are pretty similar. Just take a viral, trending audio and reenact it by yourself or with others. 

@courtandnate Staying warm and cozy in @uniqlousa ultra warm HeatTech shirt, pants, socks and beanies! #uniqlousa #HEATTECH #LifeWear #UNIQLO #sponsored ♬ Calm & Peaceful – audiopanda

Animal videos

Nobody can resist a cute animal video and it’s the perfect way to bring life to your page without the pressure of recording yourself. Short audio clips over a video are a two step process and can help you gain thousands of views. There’s a reason accounts like Tofu and Boshu have 1.5 million followers!

@tofu_corgi Boshi’s favorite spot! 😂 #doglife #corgi #cloudcouch ♬ Anti-Hero – Taylor Swift

Tip videos

Are you a DIY project pro or have you mastered the art of organizing every room in your home? Share it on Tik Tok. Educating your audience adds value to your account and could be the key to earning a new follower instead of someone scrolling past your page. 

@mettermedia Sleigh it ain’t so! That pesky #CarolTheElf has returned from the North Pole with 6 festive tips for #socialmediamanagers. 🎅🍪 #socialmediamanager #socialmediastrategist #socialmediastrategy #socialmediamanagement #socialmediamarketing #socialmediamarketer #socialmediaagency #socialmediatips #smm #agencylife #wfh #elfontheshelf ♬ Rockin’ Around The Christmas Tree – Brenda Lee

Favorites list

We used to rely on just family and friends when it comes to recommendations but now, you can source hundreds of them in just minutes on Tik Tok. From the best skincare products to the best travel destinations on a budget, you can find suggestions for nearly everything these days—even holiday movies!

@mettermedia Look no further 🎄🎁 #christmasmovies #christmas #christmas2022 #christmastiktok #christmasdecor ♬ Christmas At Hogwarts – The London Studio Orchestra

Screen recorded tutorials

Want to share a phone or social media hack in just three simple steps? Screen record it, add music or a voiceover and share. Here’s some inspo from our Metter Media team.

@mettermedia #ighacks — use the color picker tool to color the background + text on your #instagramstories so they stay on #brand ✨ #FYP #foryou #foryoupage ♬ Next To You Part II (feat. Rvssian & Davido) – Becky G & Digital Farm Animals & Rvssian

Behind the scenes

Aesthetically pleasing content like a beautiful meal or a stunning photoshoot reveal has always been popular on social media but audiences are craving the journey more than the destination these days. Behind the scenes videos are a way to offer unseen or “exclusive” content to your followers.

Introductions

Whether you’re a brand or an individual, an introduction video is a great way to let your current and potential audience know who you are. You can edit video clips together and add a voice-over or text overlay, or you just speak directly to the camera.

*Pro tip: pin it to the top of your page so new viewers can get to know you. 

Before and afters

Not only are before and afters satisfying to watch but they can help showcase your expertise. Use them for home renovations, art projects, client projects, or any transformation you’re proud of. 

Community spotlight

If there’s a local restaurant or activity you enjoy in your community, show them some love. Share a few clips from your recent visit and add a voiceover introduction and don’t forget to use relevant location hashtags when you post!

@thesmithboston We LOVE this #southendboston taco spot! 🌮 #boston #bostonfoodies #bostonfood #bostonma #bostonrestaurant #bostontiktok #tacos #margaritas ♬ Sunrise – Official Sound Studio

Answer FAQ

When the creative juices aren’t flowing, use your comments and DMs for inspiration. Answer popular questions you’ve received or are common for your industry in a short video.

We hope these trends help you create new videos for your feed. What are some of your favorite Tik Tok trends?

 

6 Social Media Trends to Try in 2023

When it comes to social media, the only guarantee is that it’s always changing. From new platforms, sharing styles and algorithms, staying on trend can be a full-time job itself. If you’re a brand, creator or business hoping to boost your engagement on social media, here are a few things to try.

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How to Use Social Media for Growth and Discovery

Social media is ever-evolving and with that comes new ways to reach your potential audience. If your goal is to recruit new talent, showcase your expertise, educate, or just connect with like-minded people, these are three things you should incorporate into your social media plan today.

Instagram Reels

Reels are entertaining, immersive (30-90 second) videos where you can creatively express your brand story, educate your audience, and get discovered by people who may love your account.

People come to Reels to participate in cultural trends, collaborate with the community and discover new ideas. With creative tools like effects, music, and stickers, you can create entertaining videos that inspire your audience.

5 Tips For Reels

  • Use trending audio
  • Add hashtags related to your content in the caption
  • Jump on trends quickly
  • Use the “explore” tab for inspo
  • Pull Reels into your ad campaigns

Instagram Collabs

With Instagram Collabs, you can invite someone to collaborate on a feed post or Reel. The feature allows the feed post to live on two users’ profiles.

Collaborating with other organizations, companies, or influencers is an easy way to get your business in front of more people in your target audience.

TikTok

TikTok is no longer a platform just for younger generations but can actually be a valuable platform for any industry. It’s great for research but also can be a key tool for recruiting talent and showcasing your work to potential customers.

5 Ways to Reach New Audiences with Instagram Reels

In response to the ever growing popularity of TikTok, Instagram launched Reels in 2020, a feature similar to Instagram Stories that live permanently on your feed. Since then, Instagram Reels have taken over the platform to become one of the fastest ways to reach new audiences. 

Here are 5 ways to boost your chances of earning new followers with Reels:

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The Benefits of Partnering With A Full-Service Social Media Agency For Multifamily Residential

In today’s world where social media is an integral part of not only every business’ strategy but also our personal lives, it can seem like there are many options to choose from when it comes to a social media agency. However, it’s important to differentiate between an agency that can simply ‘check the boxes’ of posting to your property’s social media x times per week, and an expert digital agency that can utilize a full-service approach to deliver the results you need.Continue reading

What Makes People Hit the Follow Button

Most users will make up their mind about your profile in a split second while making the decision to either hit that follow button or exit your profile. You only have a short amount of time to make the best impression possible. To help increase your chances of getting someone to hit the follow button here are a few areas you should focus on:
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Tips for Editing Text on Instagram Reels (+ Bonus Editing Tips)

In our recent blog post, Reels vs. IGTV: What You Need To Know, we shared what kind of content we recommend for you to use Reels. However, a common question we’ve seen floating in the webosphere is “how do I edit text on Reels like on TikTok?!”

Have no fear, we’ve got you covered! Here are the things you need to know about editing text on Reels that will make everything make sense!

Text appears in the order you write them

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Reels vs. IGTV: What You Need To Know

Instagram released Reels in August 2020. IGTV was available in June 2018. With Instagram increasingly moving towards providing more video entertainment for its users, how should you know when to use which feature? What are the benefits of using Reels over IGTV or vice versa? We will be breaking down all the details that matter for your business below!

What are Reels and when to use them

Instagram Reels is where you can share short-form video clips. It is designed to be quick video entertainment where you can film yourself with music on Instagram, add filters, and splice clips together.

FYI, the key difference between Reels and Instagram Stories? Discoverability. While Instagram Stories are typically only seen by your existing followers, Reels can be seen by your potential followers. More on that below!

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How to Attract Gen Z on Social Media

Who is Generation Z or Gen Z & how do you attract them on social?

Generation Z has been defined as a set of people born between 1997 – 2010. Members of Gen Z are more racially and ethnically diverse than any previous generation and are on track to be the most well-educated generation yet. They are also digital natives who have little to no memory of the world as it existed before smartphones. Gen Z grew or is still growing up in the digital era.

To help you get started with your Gen Z strategy, we asked our resident experts at Metter to share their best tips: Continue reading

Dear Metter: How Should I Plan Content For The New Year?

Dear Socially Confused,

It’s the time we’ve all been waiting for. It’s officially time to put 2020 in the rear view. It’s not a new concept to set goals for the new year, but I think this year, more than ever, people have been looking forward to new beginnings. Whatever your goals may be, we’re here to tell you it’s time to #crush them! And although we’d love to advise you on how to tackle all of your resolutions, our expertise, of course, lies in one specific category — social media. 

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