It’s Okay Not to Tweet About the Super Bowl

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With every widely televised event like the Super Bowl comes a barrage of live tweets taking over your feed. We’re all watching the same thing, yet we feel the need to tell each other about it, too.

But that’s exactly the fun of it – live-tweeting a TV show or award show or sporting event lets you share an experience with people around the country (or world), and it can be pretty enjoyable to read everyone’s opinions and witty remarks.

That is, until The Brands come in. People on social media know when they’re being sold to and we finicky millennials don’t like it, so what marketers have to do is be creative when jumping in to popular conversations. Be part of the conversation, if you insist, rather than trying to dominate it. And don’t be all bold about it, OKAY? But there is a fine line between creativity and simply trying too hard.

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#Snowmageddon2015 Takes Social Media By Storm

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‘Sup social fam. While you were eating/drinking/sleeping/staring wistfully out at that snowy abyss or deciding how much whiskey was necessary to begin shoveling, we at Metter Media were, of course, on the Internet. And Twitter, of course, is still swarming with blizzard-related tweets, hashtags and memes. (How else do you expect us to respond to anything going on in the news?)Continue reading

Metter Media Social Report, Jan. 24, 2015

In this week’s #MMSocialReport – tips to enhance your visual content, an insightful analysis of the New York Times‘ year in social media, the complex relationship between technology and stress, and some of the best blogs on the internet you should be watching.Continue reading

Metter Media Social Report, Jan. 9, 2015

ICYMI: Facebook has acquired a tech startup and 2015 has been deemed the year of the crowd. Of all the blog posts and articles floating around the Internet this week, we’ve rounded up a few useful posts you may have missed, covering news, trends, and features.Continue reading

Metter Media Social Report, Jan. 2, 2015

Happy new year! While everyone was celebrating the past two days, we made sure to keep track of what was happening online and rounded up a few useful posts you may have missed, covering news, trends, and new features from your favorite apps.Continue reading

The Implications of Facebook’s ‘Year In Review’ and New Keyword Post Search

Over the holidays, Facebook took another misstep in its quest to get to know us. You may have woken up one morning to see its suggested “Year In Review” right at the top of your News Feed. The slideshow of images from our lives in 2014 came from the most engaged posts—the ones that got the most shares, likes, even impressions. So Facebook deduced that the most important parts of our lives equal the best parts of our life… which, of course, led to utter turmoil. Continue reading

Metter Media Social Report, Dec. 26, 2014

You were probably online as little as possible this week due to the holiday, giving yourself no free time to browse the web or check your favorite blogs. But that’s okay! We’ve rounded up a few useful posts you may have missed, covering news and new features from your favorite apps.

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