Metter Media Social Report, March 20th, 2015

pearl jam rhapsody

Social media capabilities are improving! This week, bitly announced deep linking for mobile apps, and Twitter partnered with a top music service so you can stream songs in your tweets. We also answer the big question – what is Facebook doing to adapt to new trends, both good and bad?

Finally, let’s look at some strategies to keep your cool around people on the Internet who make you want to set your computer on fire.

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Why Brands are Getting Up Close and Personal

Informality and the Customer Experience

Screen Shot 2015-03-17 at 3.38.56 PMIn case you haven’t noticed, the Internet is becoming super casual. This is evident not just in the content that we create and share, but in the type of apps we use as well. There are definitely professional apps available for social networking and productivity, but you can’t deny the popularity of certain casual apps (Tinder, Cuddlr, you get the picture.)

The best marketing professionals are the ones paying attention to these types of apps and other social media trends so they can find the best way to reach a new age of consumers.

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When Brands Enter Fandoms

OG facebook

In January, I wrote this post about @BrandsSayingBae, and how big brands on Twitter try too hard, try the wrong things, and come off the wrong way.

If you’re wondering if things have changed since that account went viral, they haven’t. 

The most diligent and recent offender? Italian-themed restaurant chain, Olive Garden, of course!

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Why the Marketing World is Going Viral

Imagine Dragons fans got an awesome surprise on Sunday during the GRAMMY Awards.

The chart-topping rock band made a surprise appearance during a break in the show… but it was much more than just a performance. It was an approximately $8 million commercial spot for Target’s #MoreMusic campaign, and the first live GRAMMYs advertisement. The result? #ImagineDragons and #MoreMusic took the social media world by storm.

But Target’s not the only large corporation to recently fuse televised events with viral marketing.

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Not Just ‘Social Media’: Vine and YouTube Stars Appear in #leftswipedat Campaign

Last night during the #GRAMMYs, the following ad aired as the latest installment of truth’s anti-tobacco campaign, aimed specifically at American youth to “finish” tobacco use in the U.S. and educate about big tobacco.

https://www.youtube.com/watch?v=fcAj3lOyv3s

The ad shows pop stars Fifth Harmony and Becky G. in an over-the-top music video encouraging people to #leftswipedat, or reject Tinder users who are smoking in their photos.

If all of this sounds a little confusing, and if you have no idea what just happened in that video, that’s because this campaign is all about young people. Many of the actors in the commercial are stars from YouTube and Vine, such as Grace Helbig and King Bach, among others, rapping and dancing along to the music.

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