Are Buyable Pins the Right Step for Pinterest?

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Earlier this month, Pinterest announced a future app update that will include pins allowing users to directly purchase a pinned item from within the platform. This new feature seems like a boon for retailers – less work to purchase means pinners are more likely to actually buy – but what will this decision bring for casual users who primarily pin for inspiration and ideas?

The app already contains Promoted Pins, cluttering searches with irrelevant results based on which businesses have invested in advertising on the site. How will Buyable Pins compare?

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Metter Media Social Report, June 26, 2015

As smartphone use increases across the world, social media is becoming more intelligent. Apps are learning what we like (whether you like it or not) and are using this information to let us communicate – and shop – with just one touch. Meanwhile, the information our phones learn about us is also surprisingly useful for solving real world problems, too (like traffic!).

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Metter Media Social Report, June 19, 2015

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Social media technology is constantly being developed and used in different ways to capitalize upon its benefits, for both brands and individuals. It’s a perk for both parties (companies have new ways of reaching customers, and as personal users we get a whole new range of apps and features) and the developments help emphasize the whole reason we’re on social media to begin with – community.

This week, Instagram users are able to find your photos more easily thanks to a new crop of third-party search engines, two Romanian widows helped cure people’s loneliness via Facebook, and today, Snapchat explores Boston through the eyes of those who live here.

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Metter Media Social Report, May 1, 2015

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This week in the #MMSocialReport, social media seeks to fill the gaps left by traditional media. Whether that’s offering new ways for people to connect, utilizing networks to provide disaster-relief information, or promoting artists and businesses who would otherwise fly under the radar, the significance of social media grows with every innovation. We’re happy to be along for the ride.

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Metter Media Social Report, April 24, 2015

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Unless you’re a social media manager, finding ways to make every platform work for you can be difficult and time-consuming. But more and more social apps and sites are adding labor-reducing features to make lives easier. Don’t like what you see on Facebook? Facebook will change the default algorithm for news feeds. WhatsApp is going to offer calling service to anyone with an Internet connection, and Twitter is trying to eliminate the steps of reported abusive content by automatically hiding it from your timeline. With these developments and more, life is getting easier for everyone.

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Why Coachella is More Commercialized Than You Think

6355643126543580751243812664_coachella-2014.When you think of a music festival like Coachella, do you imagine free-spirited 20-somethings roaming the grounds and swaying to the tune of their favorite artist, free from The Man to do as they please all weekend long?

 

It’s a clever disguise that Coachella has managed to make into its brand, but underneath the cropped peasant tops and wide-brimmed hats is a whole lot of money, with major corporations banking on this faux-subculture image.

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Metter Media Social Report, April 3rd, 2015

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More than ever, social media channels are listening to the preferences and concerns of their users, and the result is a constant evolution of the apps and sites we love. This week, Twitter launched its homegrown alternative to Storify, and added promoted tweets to user profiles. Facebook targeted THOSE people on your newsfeed with a new service for parents, and Yik Yak founders discussed staying true to their niche following. Lastly, Snapchat execs addressed the concerns about privacy, bugs, and transparency in an exclusive and rare interview. Ch-ch-ch-changes!

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Inspiring Women to Follow on Social Media

Women to Follow on Social Media

To wrap up Women’s History Month, the Metter Media team rounded up a list of all the women who inspire us on social media. From local ladies who we admire for their hard work and success in male-dominated industries, all the way to super-famous celebrities who use their fame to spread positive messages of female empowerment, we chose people who are positive role models changing the world around them for the better via Twitter, Instagram, and YouTube. They add more meaning to our feeds, and we hope they inspire you, too!

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