Stars Who Found Fame on Social Media

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On September 20, 2011, 604 Records released Carly Rae Jepsen’s song, “Call Me Maybe,” in Canada; however, it wasn’t until 2012 that it went viral in the United States. This was the moment that kickstarted her global career and gave America a collective earworm for months on end, but how did this pop-star become so famous? Through social media!

Jepsen is in the company of many other celebs who got their start as international sensations on YouTube, Twitter, and Vine. Keep reading to learn more about their stories!

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Best of: President Obama on New Media

From podcasts to web series to GIFs, it’s clear President Barack Obama is no stranger to new media. In fact, it has been a strength of his administration these past six and a half years, and a key mode of communication with the younger generation, using it to promote the Affordable Care Act (ACA) and connect directly with his constituents.

With election 2016 news ramping up, here’s a look back at our current POTUS’s best new-media endeavors.

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The Emojis Have Conquered

Every day we express our joy, anger, disappointment, elation, and every other imaginable emotion in quite a modern way, through the use of our favorite little emojis. As they pepper your texts and your tweets, do you ever just sit back and think about just how major a part they’ve become in our every day lives?

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Metter Media Social Report, July 10, 2015

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To make your brand stand out from all the others, it’s important to have a plan to help navigate the fast-paced world of online marketing. In this week’s Social Report, we cover a few of Instagram’s latest photo features and how marketers can use them to their advantage.

In other news, Facebook made some female-friendly changes, and our own Lauren Metter shares a bit about our story with IM Boston.

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