In this week’s #MMSocialReport – Facebook’s colorful new update, Uber’s new Snapchat filters, a complete calendar of hashtag holidays for 2017 and how to use them, Oculus VR’s new social hangout, and some of the most popular social networks around the world. Dig in as we wrap up the year with plenty of “what’s next”:
In this week’s #MMSocialReport – features, features, features! Snapchat Groups, Facebook Moments, Apple’s new emojis, Reserve with Google, and Facebook Messenger’s new camera are among this week’s slew of new features on social media.
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Social Media is fun because it makes things easy for you, but social platforms are responsible for regulating all the fun that might lead to disastrous consequences. While Twitter and Pinterest make it easier for customers through various customization preferences, other social media platforms also take steps to curb terrorism and initiate efforts to regulate fake news. Learn more about what has excited and inspired us this week:
It’s not that easy to guess who’s on Twitter. It’s also not that easy to become an Instagram Influencer. But with constant updates coming to all platforms/apps, and information being circulated at a high pace, the spread of fake news has become a major concern. What are the regulations we need to set? Read on for a few of the solutions that we came across:
From “yassss” to “#blessed,” it seems like Millennials are throwing around a new trending phrase every week. Brands might think it could be funny or relevant to work these phrases into their social media content… in most instances, though, they’d be wrong. Like an actor with a bad fake Boston accent, customers tend to swiftly reject brands’ use of trending slang words and phrases. In fact, we have our own company list of words and phrases we just won’t use in our day-to-day SMM duties, keeping our clients from embarrassing moments, à la “Brands Saying Bae.” We’re always growing our Banned Words list here at Metter Media, but these are our top five phrases brands should avoid using on social media:
This phrase has become heavily overused since it first appeared on Parks & Recreation in 2011. While its use in everyday conversation has slowed, brands have still been caught using the phrase — and at this point, it just makes your brand look outdated. Do your brand a favor and follow along with those discontinuing the phrase.
https://twitter.com/DunkinDonuts/status/722082511262769152
Just don’t. A synonym for “on point,” “on fleek” went out of style as quickly as it came in. Brands like JetBlue, COVERGIRL, and more have tried to get in on the trend and ended up looking more like a dad joke than anything.
Possibly the worst example of using “on fleek” — GrubHub worked it into their auto-responses to customers, asking hundreds, “Are we on fleek?”
And few companies have ever had had a semi-decent use of the phrase — like this smoothie company’s tweet making fun of modern-day marketers trying to incorporate slang into content:
https://twitter.com/innocent/status/723484739743690752
“That moment when…” is regularly used by millennials as a form of reaction. While it can be quite entertaining and funny from actual humans, brands’ use of the phrase often comes off as cheesy and trying too hard, and tends to provoke the use of accompanying bad slang terms like “squad” and “straight flexin’”.
https://twitter.com/McDonalds/status/730804493466664962
Another phrase typically used in reactions, “got me like” is just all-around awful. Much like “that moment when,” “got me like” comes off as trying too hard and uses horribly improper grammar. To make things worse, “got me/us like” is often used when talking about the brands’ own product(s) — making your brand come off as cocky. Altogether, the use of this phrase just leaves customers with a bad impression.
We saved the best for last. You know it’s bad when there’s an entire Twitter account dedicated to brands using the word (@brandssayingbae). Though this 2-year-old acronym is still heard in millennial conversations today, brands should avoid using “bae” at all costs. It comes across as cheesy, unprofessional, and will likely be rejected by its own target demographic. I mean really — would you ever call your customer “bae” in person? But for entertainment purposes, here are some of our favorite horrible uses and criticisms of brands using “bae”:
All in all, if you’re trying to keep your customers happy and avoid being ridiculed on social, you should just steer clear of using slang and stay true to your brand. After all — they are looking to see the original personality of your brand, not your brand trying to be someone else.
Metter Media LLC is a Boston-based social media management company that implements community-based, localized social engagement strategies for small businesses and corporations alike. Need help with your social media? Email Lauren today.
With false information doing the rounds on several social media platforms and highly-prejudiced views penetrating through our newsfeed, we all need a dose of hope in sensitive times like these. Is it upon social media to own up and take necessary steps to counter all the hate that is seeping through? We’ve tracked a few small steps that big corporations have taken up and would love to know your views on them:
Images via Shutterstock, Reclaim America Facebook page
Throughout history and literature, there are certain storylines that are carried from century to century. One of those is the protagonist who, overcome with ambition, creates something that he becomes obsessed with bettering and evolving. Isolated from the world, alone in his lab with his creation, the protagonist sees nothing but progress. Failing to have any objective reality to compare to, he evolves and evolves his creation until one day he steps back and he’s totally lost control. “I’ve created a MONSTER!” He screams. But at least Macbeth gets what he deserves and Viktor Frankenstein chases the thing he created to the ends of the earth trying to understand it.
Mark Zuckerberg is one such creator who totally lost control. AND he refuses to admit there is anything wrong with his monster.
It’s 2016. 1.79 billion people use Facebook every month. That’s more people than there are in China, the biggest country on the planet. Facebook has become one of the top sources of news consumption — 44 percent of Americans get their news from the site. Major media outlets have been scrambling to keep up.
Facebook, Snapchat & Instagram: These 3 social media platforms have ruled this week’s social media report. In this week’s news, we’re making the retail experience more effective on Instagram and Facebook, a new Facebook video messaging app is being launched for emerging markets, and hardware (i.e. Spectacles by Snapchat), brand expansions, and extensions are the flavor of this week. Read on to learn more:
With GIFs being embedded into infographics, Tumblr being a hotbed for a certain kind of a subculture, LinkedIn’s new tool offering to determine your salary and Facebook’s HUGE expansion into gaming — we’re only getting deeper into the world of social media. Read up to learn more about how these trends have left us with a lot more to introspect than expected:
Personalization is the theme of the week — with Twitter planning to personalize your feed, Facebook enhancing your shopping experience by collaborating with Shopify, Linkedin increasing your chances of finding a job and Snapchat getting you an exclusive channel for the NBA, we’re more than excited to share what happened in the social media world this week: