The New Instagram Zen

The New Instagram Zen (1)

Open the explore tab on your Instagram app and chances are, in the midst of personalized content, you’ll find the “Oddly Satisfying” section. You have to see these videos to understand their appeal, so I’ll just say the section features colorful, often viscous substances being played with in an alluring way. I know, odd…

These posts are also becoming massively popular. This one, for example, tallied over a million views a day after being posted:

https://www.instagram.com/p/BQveXWhla-h/

The account itself dedicates itself to this sort of videos. It has accrued 100k followers merely six months after being established, according to the account’s bio. There’s an undoubtable charm to their videos. They have a quality both relaxing and abstracting. Like squishing a stress ball, only not nearly as tiresome.

They sell the stuff. Their bio links to an Etsy page selling the slime used on the videos. The posts, then, are brilliant advertising: they feature only the product and yet anyone would want to see them.

Indeed, most of the slime accounts follow that model. Another example:

https://www.instagram.com/p/BQx5SsMB_NN/

But also notice the tags: #relaxation, #relax, #anxietyrelief, #stressrelief, #sleepaid etc…

They touch precisely on what makes these posts so “odd” against the typical Instagram post. They are not like landscapes, or pictures of food, or art, or even memes for that matter, in that there’s no meaning behind them. Their effect is more akin to listening to white noise. They are meant to lull you, to provide a respite from all that.

They can’t even be compared to abstract art. They are positively about the concrete: about the touching of the slime and the physical reaction you get from it. That one even has sound adding to the soothing effect.

These relaxation clips could be even more welcome on Instagram than traditional art. Take @annettelabedzki’s account. She’s a Canadian artist who gets most of her Instagram attention not from her paintings, but from her #oddlysatisfying paint mixing videos:

https://www.instagram.com/p/BQyDHyAhp3F/

There’s no effort of interpretation in watching a paint-mixing video like there would be in viewing a painting. There’s nothing but the mindless pleasure of watching carefully-arranged paint merge into a solid color.

The Zen-like lack of effort they require might explain their allure.

https://www.instagram.com/p/BQwQDDYhJqn/

Here’s a variation on the genre I particularly enjoy: the paint-mixing in the post below is reversed. It’s essentially the same process but there’s something more, dare I say it, satisfying about seeing the paint separating when you have no idea what the arrangement is going to look like. The less context the better—there’s even less to think about.

https://www.instagram.com/p/BQY1CciDcdb/?taken-by=craftyslimecreator

What can you make of a video like that? And yet you watch. For a minute you phase out, more relaxed than satisfied and more soothed than entertained.

Previously in the Metter Media blog, we worried about how stressful social media has been of late. We had been feeling the effects of “trending news, trolls, and eco chambers.” Things were getting to be a bit too much.

I, for one, welcome the “Oddly Satisfying.” The not only aesthetically pleasing but purposefully soothing. A small place within endless content to just phase out and relax. Perhaps we’ve found a new, more therapeutic side to social media.

Metter Media LLC is a Boston-based social media management company that implements community-based, localized social engagement strategies for small businesses and corporations alike. Need help with your social media? Email Lauren today.

Self-Love in the Time of Overwhelming Social Media

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We feel you: social media — our usual happy place — has been heavy lately, to say the least. While still an exciting medium to share ideas, make connections and post the latest Rupaul’s Drag Race reaction gifs — the trending news, trolls, and echo chambers have become… let’s just say a lot.

Metter Media has pledged to do more to make a positive impact and create a future we believe in, but even we need a break sometimes from the endless deluge of unhappy notifications that get thrown at us each day.

We’re not going to sit here and tell you to log off completely from the networks that we hold so dearly, but we are going to offer some actionable respite for when it feels like it’s way too much to deal.

So that brings us to this blog post full of things that can help you get through it all. From our Social Media Cooldown Spotify playlist to our favorite apps to help us obtain a much-needed level of zen, this blog post – much like Twitter and Facebook nowadays – has plenty of helpful tools. The internet likes to use the term ‘safe space’ as a pejorative, but when the world seems to turn upside down, you need to grab a hold of something. Grab hold of this.

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Some Of The Most Powerful Tweets From The #WomensMarch And What You Can Do Now

#WomensMarch

This weekend, America made history with its largest protest of all time. An estimate of over 3 million marched in the #WomensMarch in all 50 states, with thousands joining in cities across the globe. The march, which was kickstarted on social media, led to some of our favorite tweets of all time. Here are some of our picks for most powerful tweets from Saturday.

Want to help support the cause? Click here for a list of action items following the Women’s March.
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Dear Santa: A 2016 Social Media Wishlist

metter-media-wishlist

It was almost Christmas time and all was bright
As Santa sat by the firelight.
He sat in Santa HQ, preparing with cheer,
wondering, “What could I do different this year?”

He heard a tap on glass and a faint hoot
Saw an owl with a scroll about as big as his boot
“Come inside, little one!” Santa jollily boomed
Unrolling a scroll the length of the room.

“What do we have here!” He cried, chuckling some
“What? Facebook can be really dumb!
Who is this from, Metter Media in Cambridge, MA?
A social media wishlist, they say.”

Then Santa’s eyes did sparkle bright
He looked out into the dark night
And vowed to make each wish come true
If Facebook can’t fix it, Santa can do!

Introducing…

Metter Media’s Social Media Wishlist

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