Salutations fellow social media lovers! This week on the #MMSocialReport we are exploring how live-streaming is permeating all social channels. From Facebook MSQRD Masks to Twitter live-streaming the Democratic and Republican National Conventions, 2016 is certainly the year of real-time video.
1. Facebook Announces MSQRD Masks Now Available for Facebook Live Broadcasts
By @adhutchinson via @socialmedia2day
Do you feel comfortable live-streaming? Facebook’s new MSQRD app now allows users to use masks while they broadcast. While the app is extremely popular, Facebook has found that fewer than 3% of users actually live-stream; the vast majority of users just watch. Facebook is hoping this update will encourage more interaction with the app, especially with the vast popularity of Snapchat filters. Try it out!
2. 28 of the Best Marketing Campaigns and Experiments of 2016 (and the People Behind Them)
By @CourtneySeiter via @buffer
If you are looking to update your marketing campaign on social media, look no further than Buffer’s list of the 28 best marketing campaigns of 2016 thus far. Whether you’re looking to update your Facebook page or embark on the journey of Snapchat marketing, hopefully one of these campaigns can inspire you to change up your style.
3. Twitter will stream the Democratic and Republican national conventions live
By @napilopez via @thenextweb
Twitter announced it will stream both the Democratic and the Republican National Conventions using its new live platform, and for cord-cutters who are still hesitant on joining the social network, an account will not be required to view the event. But why keep all those witty jokes about the candidates in your head? Tweet it for the world to see, just make sure you use the right hashtags! (#DemConvention and #GOPconvention)
4. Facebook, Twitter, And Breaking News’ Special Relationship
With the amount of news broken every day, both Twitter and Facebook are constantly refining their different approaches to keeping users informed. Twitter is raw and sometimes disorganized, but gives users the full picture. On the other hand, Facebook is organized, but the increase of live-streaming is becoming more informative than ever. Both channels are working harder than ever to give users the best experience and information possible.
5. Why 2016 is the year of live streaming
By @adamtitcher via @Mediabistro
When we look back at 2016, the biggest social trend will be live-streaming. Between Twitter, Facebook, and Periscope, more users than ever are putting their unfiltered, unedited life online. Live-streaming is a glimpse into an individual’s life, a business, and even a national event. The possibilities are endless.
What do you think about live-streaming? Are you part of the social phenomenon? Let us know in the comments!
Metter Media LLC is a Boston-based social media management company that implements community-based, localized social engagement strategies for small businesses and corporations alike. Need help with your social media? Email Lauren today.
