In today’s world where social media is an integral part of not only every business’ strategy but also our personal lives, it can seem like there are many options to choose from when it comes to a social media agency. However, it’s important to differentiate between an agency that can simply ‘check the boxes’ of posting to your property’s social media x times per week, and an expert digital agency that can utilize a full-service approach to deliver the results you need.
At Metter Media, our core service is of course social media management. But through our years of experience working with multifamily clients, we have come to offer additional digital services that our properties request, like virtual/socially distanced events, resident perks program implementation, paid advertising, blogging, email marketing, and graphic design.
Having one agency handling all of the above is beneficial because everything can be integrated together to maximize a given campaign, and the production and execution process is streamlined. Coordinating all the moving parts between different teams and people can result in a lot of back-and-forth, follow-ups, and playing the waiting game. Working with a one-stop-shop can bypass that and ensure your campaign is properly executed across all channels!
For example, say you contract an agency to manage social media AND plan resident events. Once a month’s worth of events is proposed and approved, the team at the agency can then create collateral using your branding, announce the lineup on social media, post all events in the resident portal, manage RSVPs (if applicable), execute each event, and provide recaps — all without you having to do a single thing.
Not only is it important to spread the word about upcoming events to current residents, but you also have to show off this fun perk for prospective residents who may be watching your social channels! Here’s an example for one client’s month of events:
→ Create Collateral
→ Upload to Resident Portal & Manage RSVPs
→ Announce & Recap on Social Media
Another scenario of contracting an agency for multiple items is the ease of fulfilling a full campaign.
The same client sampled above requested a campaign around the “10-Minute Village” concept, and since Metter is contracted for social media management AND blogging, we were able to create multiple pieces of content to support the campaign. Again, there was no back-and-forth between teams; we could simply take the campaign and package it all for the client.
While people see you online, they may not all be looking in the same places. Someone who follows you on social may not know about the blog until they see a social post about it; someone who visits your website and finds your blog may not also be following on social media. This is where cross-promotion comes in.
“Everyone at Metter Media has been such a joy to work with thus far,” says Alma Tambone, Resident Services Specialist at Greystar. “They make everything so easy, organized, fun, and engaging. Not only has our social media presence increased (following up 900% and impressions up 1,436%), our residents are constantly raving about the events the Metter team puts together for us. They are always a step ahead of the trend and bring a lot of creativity to the table. Once you go with Metter Media you can’t go back!”
Metter Media’s team of 15 works with 40+ clients locally and nationally, and specializes in multifamily residential properties. We currently partner with 16 multifamily properties throughout MA and the DMV area, and we are looking to work with properties throughout the United States! Learn more and contact us today at info@mettermedia.com // mettermedia.com.
