Figuring out the Textdoor Neighbor trend, TikTok adds GIF integrations, possible regulation coming to social media, and … is Instagram changing its name? Social media might have been around for a while, but it continues to surprise us every week. Luckily for you, we’ve distilled the most important news for you, right here on this week’s social report.

1.TikTok Adds GIF Integration with Giphy to Add More Creative Capacity

by @adhutchinson via @socialmedia2day

TikTok continues to expand its creator-centric feature set by integrating the popular GIF repository into its app for creators. Short form video creators will now be able to add GIFs into their videos immediately. In our view, this was sorely needed addition to the feature set, and we’re excited to see how creators use this on the growing social video platform.

2. Oh Snap: U.S. senator proposes bill to ban Snapchat ‘Snapstreaks’

by @bryan_pietsch via @Reuters

Feel trapped into continuing Snapstreaks everyday? On Tuesday, Senator Josh Hawley (R-MO) brought forward his ideas that Snapchat’s Snapstreaks and other media tools are causing negative habits to develop for users. 

3. Facebook wants Portal to be the king of video calls, but there’s still work to do

by @kharijohnson via @VentureBeat

Facebook aims to create in-call experiences that compete with Google Assistant and Alexa. Facebook plans to introduce features to Portal like an AI-powered smart camera, smart volume, and AR effects. While some of these Portal features are cool, they still have room to grow if Facebook wants to enhance the social experience of video calls.

4. Instagram’s Name Will No Longer Just Be ‘Instagram’

via Complex

Never again will you able to forget which other platform owns Instagram. A rebrand will be renaming the content-sharing platform to ‘Instagram from Facebook’. This rebrand will also affect Whatsapp, a popular messaging app also acquired by Facebook. The purpose of the name change is to assure that users will know that all three companies are now one and the same. 

5. Twitter is working on a snooze feature for when your tweets are too good

by @MathewKatz via @DigitalTrends

Twitter is creating a “snooze button” that can pause notifications from showing up on your phone. Twitter has just begun working on the “crossed out bell” that will appear in the upper-right corner of the notification tab. Users will be able to mute their push notifications for 1, 3, or 12 hours. For those who have had a tweet gain popularity or even go viral, this new feature will save people from the headache of dealing with rapid fire notifications popping on their phone. 

MM’s Pick of the Week!

The Textdoor Neighbor meme is blowing up, with everyone just texting the phone number with the last digit that is one higher or lower than their own, often to hilarious results.

https://twitter.com/denidoesntknow/status/1158041103225876481

Metter Media LLC is a Boston-based social media management company that implements community-based, localized social engagement strategies for small businesses and corporations alike. Need help with your social media? Email Lauren today.