Personalization is the theme of the week — with Twitter planning to personalize your feed, Facebook enhancing your shopping experience by collaborating with Shopify, Linkedin increasing your chances of finding a job and Snapchat getting you an exclusive channel for the NBA, we’re more than excited to share what happened in the social media world this week:
1. The NBA is now creating a weekly Snapchat Discover channel
by @mashable via @kerrymflynn
Behind-the-scenes + In-game scenes from the NBA on Snapchat? Yes, it can’t get any better! By deciding to triple the content as compared to last year and choosing to create a separate channel instead of just ‘Live Stories,’ the app has impressed us. Also, don’t forget to notice the NBA-themed Bitmoji. Learn more about the partnership on the article.
2. Shopify Announces Facebook Messenger Integration to Enable Sales
by @socialmedia2day via @adhutchinson
Another week, another update. The Social Network has collaborated with Shopify, making shopper transactions easier! By integrating with Messenger, Shopify merchants will be able to sell their products directly to users. A new way to connect, along with a new payment method — read through the article to know more about how to start shopping on Facebook Messenger!
3. Twitter plans to get up close and personal, surfacing content for your special interests
by @techcrunch via @ingridlunden
Ever imagined an “Event Timeline” on Twitter? Hoping to make a more personalized space for all of its users, the social media app has decided to bring tweets around an event/ occasion which would include tweets from expert commentators as well as people who you follow. In terms of the interface, there might be a tab next to your timeline. We’re excited to see this happening! What about you? Tell us in the comments below.
4. Twitter might finally take a ‘meaningful’ step to address its troll problem
by @mashable via @kerrymflynn
The platform has finally decided to combat its troll problem. The company came out with a statement on Thursday highlighting the issue and has promised to work to solve it by updating its safety policies. With Twitter already introducing features in August which gave users more control over what notifications they see, what else do you think Twitter can include to ensure more safety?
5. LinkedIn Just Made It a Lot Easier to Get Referred to a New Job
by@mattnavarra via @jtodonnell
Networking just got easier! While checking out job descriptions, LinkedIn now gives you extra benefits by showing you possible connections from your network who work there as well as alumni from your school who might be working at the company. Read on to know why Premium members have extra benefits!
Metter Media LLC is a Boston-based social media management company that implements community-based, localized social engagement strategies for small businesses and corporations alike. Need help with your social media? Email Lauren today.
