You have a reputation.
That’s right – just about everyone on the internet does, and it’s based on all the things you post on your social media accounts. If you’re looking for a job, this should be one of your top concerns.
Business professionals are looking more closely at potential employees’ social accounts than ever before. You can prepare by polishing up your LinkedIn profile, but know that your online reputation extends into personal accounts like Facebook, Twitter, and Instagram as well.
A common misconception, especially from young 20-somethings, is that all employers are old technophobes whose online capabilities don’t extend beyond their own Facebook accounts. But as the workforce is constantly changing, so is social media, and your online presence is everything when it comes to landing a job.
One of the ways social media allows you to draw attention from employers is through personal branding. Everything you do online, from retweeting popular Twitter accounts to sharing pictures of your dog (guilty on numerous occasions), contributes to your online identity and the perception employers have of you.
What are some of the ways that a job seeker can build a personal brand and attract employers?
1. Choose an area of expertise. Instead of being a jack-of-all-trades who writes about anything trending on Twitter, try and focus your posts in areas where you are particularly skilled or passionate. If you are able to connect with a niche audience who has similar interests, you will build online relationships and gain networking experience.
2. Keep it polished and consistent. One of the many reasons people get lost in social media is because their usernames and profile photos are different across all of their accounts. If your Facebook profile says Ann Smith, and your Twitter handle is @mrsharrystyles, it might be time to reconsider. While sites like Facebook and Twitter are not as professional as LinkedIn, you should practice the same etiquette across all social media. That being said, your content should always be tailored to your audience in both the voice you use and areas of interest.
3. Conduct an informational interview. Not only should you always be connecting with followers and building a professional network, but reaching out to employers for advice and expertise on social media may be more helpful than you think. A quick info session with an expert in your chosen field is always worth the time and effort. The professional knowledge you gain will contribute to your personal brand and be reflected in your social media posts. Who knows, your ambition might score you an interview of your own!
4. Never underestimate the power of the hashtag. Employers will be able to find you on Twitter (or even Instagram) through your hashtags about the industry you want to work in, your career goals and interests. You can also follow hashtags like #JobListing and #JobOpening to find employers. Keep an eye out for popular hashtags like these, and check your lists every day.
5. Set a goal. Perhaps you are an aspiring writer, or want to write about your professional knowledge and experience. Start by creating a blog or personal website. As you get comfortable using the site, consistently upload original content related to your field. Sharing your posts by linking them to your social media accounts is a great way to build your online portfolio and demonstrate your skills to employers.
Metter Media LLC is a Boston-based social media management company that implements community-based, localized social engagement strategies for small businesses and corporations alike. Need help with your social media? Email Lauren today.
