Today, 86% of marketers use influencers as part of their overall marketing strategy with 51% saying they acquire stronger customers as a result. On top of that, they’re earning an average of $5.20 for every $1 spent on these kinds of campaigns. As one of the most popular trends in social media, brands from all industries are starting to invest in influencers, and you should be one of them.
Here are 6 reasons why you should be partnering with influencers in 2021:
- Word of mouth marketing is still one of the most effective tools
Dating back decades, word of mouth has long been one of the most efficient ways to gain new customers and build your brand audience. People are more likely to trust their friends and family rather than the brand itself when it comes to making a purchase. In fact, 90% of consumers are more likely to take the recommendation of someone they know over direct marketing from the brand itself. Since influencers are trusted by their audiences, their opinion has a much stronger impact on sales.
- You’ll be reaching your target audience
When a brand runs their own paid advertising, there are steps they can take to help reach their niche audience, but a lot of that money may be wasted advertising to someone outside your demographic. With an influencer, you can almost guarantee you’re reaching who you want to. They’re able to attract the kinds of followers who want to see what they’re sharing, which can help you hone in on the type of audience you want to reach.
- Your competition is already using influencers
Today, with so many brands already taking advantage of influencer collaborations, it’s likely that your competition is already marketing through them. As of 2017, 63% of marketers had already increased their influencer marketing budgets and since then, that number has continued to nearly double every year since.
- You can advertise authentically
More than ever, social media users are craving authenticity. They want to see genuine reviews of products and real people, just like them, who use them. As audiences grow increasingly frustrated with targeted ads, the value of influencers is increasing. They’re able to highlight a brand’s product in a way that’s authentic to them and their page, and in a way that will resonate with the audience they’ve already worked so hard to build.
- You’ll earn stronger leads
Because of the nature of influencer marketing and the custom content tailored to a specific audience, the conversion rate is far higher than your standard type of marketing. Over 50% of marketers have claimed that they attracted better quality leads resulting from influencer marketing and can even boost your revenue 11x more according to a study by Nielsen.
- You can reach a large audience organically
We’ve all heard that the algorithm on social media keeps changing, resulting in difficulties maintaining engagement. For influencers, this doesn’t seem to be as much of a problem. Their content tends to gain a large number of engagements regardless, which can help ensure your product or service is still being seen by a significant following every time they post.
Looking to learn more about influencer marketing and how you can use it for your business? Contact us for a free consultation today: info@mettermedia.com or 617-294-6295.
