In response to the ever growing popularity of TikTok, Instagram launched Reels in 2020, a feature similar to Instagram Stories that live permanently on your feed. Since then, Instagram Reels have taken over the platform to become one of the fastest ways to reach new audiences.
Here are 5 ways to boost your chances of earning new followers with Reels:
Get smart with audio
Using trending audio is great when it makes sense for your brand, but Instagram Reels allow you to create your own audio which can maximize your reach exponentially. A catchy sound or relatable audio can become popular, thus improving your chances that someone else will use it in their Reel, getting you in front of their audience.
For example, Microsoft XBox created their first Reel using the audio that players hear when they turn on the console. This resulted in immediate brand recognition and thousands of shares using the same audio.
Be authentic
Defining and understanding your target audience and creating content directed toward them is the key to earning new followers in general, and Reels are no different. Share content that speaks to them in a voice that’s relatable. It can be tempting to jump on a viral video trend, but if it’s not right for your audience, it’s not right for you and your brand.
Educate—but make it fun
There’s nothing better than learning a life-changing hack in just a few seconds on Instagram. Whether your expertise is in folding a fitted sheet, giving financial advice, or teaching people how to create viral content in 3 steps, establishing yourself as an expert in something earns the trust of your audience and keeps them coming back for more.
Creating “how-to” videos, fact or fiction, tips and tricks, or having a team member pop on video to share facts and statistics are all simple ways to educate your audience in an engaging way.
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Make them visually appealing
In general, you should never judge a book by its cover but Reels are the exception to that rule. The algorithm favors videos that are visually appealing and easy to read or watch. At the bare minimum, shoot your video vertically and with the highest resolution possible. Add a cover slide so users looking at your profile will know what each video is about. Use fonts that are easy to read and make your text straight to the point.
*Pro tip: when applicable, turn on your captions so viewers watching without sound will still get your message.
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Use members of your team
Today, everyone wants that human connection on social media and to see the face behind the brand. Every chance you get, use your team to share your message—even if it’s a short video and they point to words on the screen. In general, audiences are drawn to and more likely to engage with content that has other people in it.
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