TikTok trends come and go so quickly that it can feel impossible to keep up with the latest viral videos. That being said, there are a number of concepts that are always relevant and simple enough for even a beginner to do.
Day in the life
Whether you’re a teacher, lawyer, influencer, stay at home mom, or world traveler, there’s an audience on Tik Tok who will be interested in what your average day looks like. And even if you’re a beginner on the app, there are simple ways you can create a video without having years of experience in the Tik Tok world. Short video clips and photos throughout your day with a text overlay or voiceover are all effective ways to share your authentic life.
There’s no doubting the popularity of this type of content but if you’re still not convinced, here’s an example that already has nearly 3 million views!
@courtandnate Staying warm and cozy in @uniqlousa ultra warm HeatTech shirt, pants, socks and beanies! #uniqlousa #HEATTECH #LifeWear #UNIQLO #sponsored ♬ Calm & Peaceful – audiopanda
Dialogue reenactment
Lip sync videos are the OG trend of Tik Tok—previously musical.ly—and dialogue trends are pretty similar. Just take a viral, trending audio and reenact it by yourself or with others.
@courtandnate Staying warm and cozy in @uniqlousa ultra warm HeatTech shirt, pants, socks and beanies! #uniqlousa #HEATTECH #LifeWear #UNIQLO #sponsored ♬ Calm & Peaceful – audiopanda
Animal videos
Nobody can resist a cute animal video and it’s the perfect way to bring life to your page without the pressure of recording yourself. Short audio clips over a video are a two step process and can help you gain thousands of views. There’s a reason accounts like Tofu and Boshu have 1.5 million followers!
@tofu_corgi Boshi’s favorite spot! 😂 #doglife #corgi #cloudcouch ♬ Anti-Hero – Taylor Swift
Tip videos
Are you a DIY project pro or have you mastered the art of organizing every room in your home? Share it on Tik Tok. Educating your audience adds value to your account and could be the key to earning a new follower instead of someone scrolling past your page.
@mettermedia Sleigh it ain’t so! That pesky #CarolTheElf has returned from the North Pole with 6 festive tips for #socialmediamanagers. 🎅🍪 #socialmediamanager #socialmediastrategist #socialmediastrategy #socialmediamanagement #socialmediamarketing #socialmediamarketer #socialmediaagency #socialmediatips #smm #agencylife #wfh #elfontheshelf ♬ Rockin’ Around The Christmas Tree – Brenda Lee
Favorites list
We used to rely on just family and friends when it comes to recommendations but now, you can source hundreds of them in just minutes on Tik Tok. From the best skincare products to the best travel destinations on a budget, you can find suggestions for nearly everything these days—even holiday movies!
@mettermedia Look no further 🎄🎁 #christmasmovies #christmas #christmas2022 #christmastiktok #christmasdecor ♬ Christmas At Hogwarts – The London Studio Orchestra
Screen recorded tutorials
Want to share a phone or social media hack in just three simple steps? Screen record it, add music or a voiceover and share. Here’s some inspo from our Metter Media team.
@mettermedia #ighacks — use the color picker tool to color the background + text on your #instagramstories so they stay on #brand ✨ #FYP #foryou #foryoupage ♬ Next To You Part II (feat. Rvssian & Davido) – Becky G & Digital Farm Animals & Rvssian
Behind the scenes
Aesthetically pleasing content like a beautiful meal or a stunning photoshoot reveal has always been popular on social media but audiences are craving the journey more than the destination these days. Behind the scenes videos are a way to offer unseen or “exclusive” content to your followers.
Introductions
Whether you’re a brand or an individual, an introduction video is a great way to let your current and potential audience know who you are. You can edit video clips together and add a voice-over or text overlay, or you just speak directly to the camera.
*Pro tip: pin it to the top of your page so new viewers can get to know you.
Before and afters
Not only are before and afters satisfying to watch but they can help showcase your expertise. Use them for home renovations, art projects, client projects, or any transformation you’re proud of.
Community spotlight
If there’s a local restaurant or activity you enjoy in your community, show them some love. Share a few clips from your recent visit and add a voiceover introduction and don’t forget to use relevant location hashtags when you post!
@thesmithboston We LOVE this #southendboston taco spot! 🌮 #boston #bostonfoodies #bostonfood #bostonma #bostonrestaurant #bostontiktok #tacos #margaritas ♬ Sunrise – Official Sound Studio
Answer FAQ
When the creative juices aren’t flowing, use your comments and DMs for inspiration. Answer popular questions you’ve received or are common for your industry in a short video.
We hope these trends help you create new videos for your feed. What are some of your favorite Tik Tok trends?
