This week in the #MMSocialReport, we cover new ad features for Instagram and Twitter, Facebook’s new policy on likes, a look into Shake Shack’s beauteous social media, and why digital marketing is a necessity for business! 😉
1. Instagram Offers New Clickable Carousel Ads
by @MartinBeck via @Marketingland
On Wednesday, Instagram announced their new carousel-style ads for marketers on the photo-sharing app. The new ads make links clickable to connect users with the advertisers’ websites. For those who pay to place posts, they can say more with multiple photos and links than ever before.
2. Twitter Taps Partner Data to Help Marketers Target Their Ads
by @anthonyha via @TechCrunch
Twitter is stepping up its ad game for brands by allowing them to advertise to specific audiences, rather than only users who have visited their websites. Here’s hoping Twitter doesn’t become as creepy and invasive with ads as Facebook has.
3. Making Page Likes More Meaningful
via @Facebook
Facebook has announced a new way to count likes, no longer counting inactive or memorialized accounts as users who like pages. Watch out for this change, page managers, as it likely will mean a decline in your number of fans!
4. How Shake Shack Won Over Millennials
Here is a shining example of what can happen when smart, hip, and savvy people are put in charge of social media. Shake Shack is a digital hero for millennials, and much of that has come from its success on social.
5. 7 Benefits to Hiring a Social Media Agency
by @faiza_sareah via @smallbiztrends
We think this article says it all… *wink wink* Read to eliminate your reservations about handing over your social media to professionals.
Metter Media LLC is a Boston-based social media management company that implements community-based, localized social engagement strategies for small businesses and corporations alike. Need help with your social media? Email Lauren today.
