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Metter Media Social Report, Jan. 9, 2015

ICYMI: Facebook has acquired a tech startup and 2015 has been deemed the year of the crowd. Of all the blog posts and articles floating around the Internet this week, we’ve rounded up a few useful posts you may have missed, covering news, trends, and features.

1. Facebook Acquires Video Tech Startup Quickfire

by Trevor Mogg via @digitaltrends

Facebook

Facebook has acquired video infrastructure startup QuickFire Networks in an effort to continue building out its video platform, paving the way for higher quality video experience for the more than 1 billion views the social network gets per day.

2. 2015 is the Year of the Crowd

by @jowyang

Year of the crowd

With the growth in nearly every sector of society of the expanded Collaborative Economy (healthcare, logistics, municipal, corporate, etc.), this deck supports the notion of 2015 being very crowd-centric. One of several ideas is that startups should start sharing the value with the people who are making them popular.

3. Where Do Conferences Make Their Money and Should Brands Invest?

by @samfiorella via @SenseiMarketing

Event revenue

If you’re a regular, or even an occasional, conference-goer, you may find yourself wondering the same thing. Between sponsorship sales, exhibitor space, advertising costs, ticket sales, and other factors, there is plenty of potential for brand investment.

4. Infinite Scrolling: What to Consider Before Implementing it on Your Site

by @ via @HubSpot

Infinite Scrolling

Infinite scrolling can be annoying, especially when you can never get to the existing footer of a site. On the other end, sometimes infinite scrolling is desirable, like on Pinterest, Tumblr, or an image search. Personal preference aside, if you’re considering this function for your own website, check out these pros and cons, plus some other tips to help decide if it’s a good option for you.

5. 2o Cute Animal Vines that are Six Seconds of Perfection

by @theandrearomano via @mashable

Owl

Because it’s Friday. #TGIF!!

Metter Media LLC is a Boston-based social media management company that implements community-based, localized social engagement strategies for small businesses and corporations alike. Need help with your social media? Email Lauren today.

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