Meet MM client Tile Showcase — a local leader in the home design industry. They are a long-standing tile supplier with the most extensive selection of ceramic, porcelain, natural stone, and glass tiles in New England. For over 60 years Tile Showcase has been providing products, service and expertise to contractors, designers, architects and homeowners.
Who Is Tile Showcase?
Tile Showcase was founded in 1947 as a tile installation business by Alfred Merullo, and in 1963 his son Anthony Merullo Sr., opened Tile Showcase in Watertown, Massachusetts. Today, the business operates from two locations in the Massachusetts area by Alfred’s two grandsons, Fred and Joe. Three generations of family involvement in the day-to-day business has kept the Merullo family in touch with the demands of the marketplace and has allowed them to grow and expand in response. Their two showrooms will inspire you to create the kitchen or bathroom of your dreams!
Tile Showcase On Social
Here are some of the campaigns we have developed to help highlight both the people and products of Tile Showcase.
Staff Spotlights
As a family-owned business, Tile Showcase creates a very personal, friendly connection with their customers. Their customers stick with them throughout the years because of this type of personalized service. The staff is truly brilliant because of this, but also for their tremendous knowledge of the product. What better way to showcase this wonderful staff than through Staff Spotlights on social?
https://www.instagram.com/p/B7Rev8WJ6WU/
Interior Designer Spotlights
Tile Showcase works with many amazing local interior designers. We spotlight them on our feed to share their testimonial on why they love to work with Tile Showcase, but also to share their stories on how they got into the industry and their beautiful project photos.
https://www.instagram.com/p/B76yqMXJgl7/
#TurnBackTile
When we first started working with Tile Showcase last year, we had no idea the amount of history behind each type of tile. We took this as an opportunity to tell the stories behind tile through our #TurnBackTile series.
https://www.instagram.com/p/B7jAWy0Ji9r/
#TileTails
Possibly our most popular series with Tile Showcase is #TileTails. You really can’t go wrong with sharing adorable pups on social media. We also include that the Watertown showroom is pet-friendly!
https://www.instagram.com/p/B4vOC-SpigW/
Before and After Project Photos
Who doesn’t love a good “before-and-after” transformation post? It’s astonishing the difference tile can make in a home renovation project.
https://www.instagram.com/p/B_P4xI8JPAH/
Brand Spotlight Photos
The brand spotlight photos show what can be done with the variety of products that Tile Showcase offers. It’s a great chance for our followers to gain inspiration for their next home project — and want to shop with Tile Showcase to make that possible.
https://www.instagram.com/p/B_Nn1zVpju0/
COVID-19 Response
Given the current pandemic, we knew it was necessary to pivot Tile Showcase’s social media strategy to be relevant, sensitive, and helpful during this time. We felt it was important to followers and customers to be updated with the latest news regarding showroom hours, how they can still shop for tile, etc. We delivered the message directly from Tile Showcase President Fred Merullo and Vice President Joe Merullo.
https://www.instagram.com/p/B_xyKFaJDPS/
You can follow Tile Showcase on Instagram and Facebook.
Need help with your social media? Metter Media LLC is a Boston-based social media management company that implements community-based, localized social engagement strategies for small businesses and corporations alike. Email Lauren today.
